Call to action

If you work in public service —as a government employee or private sector partner— society relies on you. Your civic responsibilities include a commitment to:

  • Openness
  • Inclusiveness
  • Responsiveness
  • Agility
  • Resiliency

With the need to deliver services better and to recruit the next generation of leaders, government must adopt effective digital practices faster than ever before. We must commit to a twenty-first century standard of service that meets the public’s changing expectations and needs.

Delivering services in the digital age is not reserved for technologists. It is the work of everyone in government.

Together, we can and must build a government for, by and with all people.

Swear yourself in

Before getting started with this playbook, swear yourself in.

Raise your right hand and take the Proudly Serving pledge:

I, [YOUR NAME], earnestly swear that I will proudly serve all people with a twenty-first century standard of service. I will hold myself and others accountable to this responsibility. Every day, I will do my part to build a government for, by and with all people.

Congratulations on taking the first step. Now, let’s start proudly serving.


Marlena Medford



Marlena Medford

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Founder, Department of Civic Things


Rebecca Woodbury

Rebecca Woodbury is the founder of Department of Civic Things. She worked in local government for 12 years and was the City of San Rafael’s first director of Digital Service & Open Government. In 2017, Government Technology named her one of the Top 25 Doers, Dreamers and Drivers. She has a masters in Public Policy from Mills College in Oakland, California.

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CEO and co-founder, ProudCity


Luke Fretwell

Luke Fretwell is co-founder and CEO of the digital government platform, ProudCity, founder of the government innovation blog, GovFresh, and co-host of The Government We Need, a podcast exploring the government of the future and how it can best serve everyone. He regularly writes and speaks about technology and the impact it has on democracy.

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