Style guide

Editorial

• Write using plain language
• Follow 18F’s inclusive language style guide
• Write for a non-technical audience.
• Be concise
• Avoid acronyms or jargon
• Use active voice instead of passive voice
• Use descriptive links
• Avoid using footnotes

Brand

• Color: #3333A3
• Font: Public Sans (created by the U.S. Government)
• Cover image: Laurel wreath by Jems Mayor from Noun Project
• Assets (GitHub / Figma / Canva)