Speak plainly

We serve our communities best when we communicate clearly, directly, and without frills. We owe it to the public to make it as easy as possible to understand and access government services. Dense, confusing text is one the simplest obstacles to remove.


Read this chapter in the manuscript.


Photo of Echa Schneider

Echa Schneider

Maintainer Contributor

Echa Schneider has been working in local government since 2009. She currently serves as Communications Program Manager for the City of Piedmont, CA and has led digital transformation initiatives at the City of Berkeley and Oakland Public Library. Previously, she founded the award-winning hyperlocal news site A Better Oakland.