Proudly Serving: Public service in the digital age

A playbook helping local governments build people-centered digital public services.

This is an open project (and work in progress) and we welcome collaboration from anyone, anywhere, anytime.

Proudly Serving



Proudly Serving aims to be an approachable, actionable resource with specific, practical advice local governments can take to make digital services work for everyone.


Who it’s for

Proudly Serving is for everyone who works in local government, from staff to elected officials.

How it's organized

Each chapter has these sections:

  • Overview
  • The problem
  • The solution
  • Context
  • Do’s and don’ts
  • Checklist
  • Questions to ask
  • Learn more


Focus areas:

  • Accessibility
  • Content strategy
  • Equity
  • Openness
  • Privacy
  • Procurement
  • Product management
  • Security
  • Social media
  • Success metrics
  • User experience
  • and more


Proudly Serving is an open project with subject matter experts contributing individual chapters based on their areas of expertise.

Contribute to Proudly Serving


Proudly Serving welcomes your feedback.

Give us your feedback


Proudly Serving is a work in progress, but you can still download the latest version.

Download Proudly Serving

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