Welcome to Proudly Serving

October 21, 2021

Proudly Serving is a playbook helping local governments build people-centered digital public services.

It aims to be an approachable, actionable resource with specific, practical advice local governments can take to make digital services work for everyone. It’s written for everyone who works in local government, from staff to elected officials.

Collaborate with us

Proudly Serving is a work in progress. We welcome collaboration from anyone, anywhere, anytime.

Proudly Serving is maintained by Rebecca Woodbury, Marlena Medford and Luke Fretwell, but you can write or co-write a chapter or just give us feedback.

Themes and structure

Chapter themes include:

  • Accessibility
  • Content strategy
  • Equity
  • Openness
  • Privacy
  • Procurement
  • Product management
  • Security
  • Social media
  • Success metrics
  • User experience
  • and more

Each chapter has these sections:

  • Overview
  • The problem
  • The solution
  • Context
  • Mantras
  • Checklist
  • Questions to ask
  • Learn more

Connect with us

Stay connected with Proudly Serving to follow our progress:


Proudly Serving is licensed under Creative Commons, so feel free to re-use as you see fit.


Contact us.