Set guiding principles

Guiding principles help organizations align their values to their digital goals. They serve as an aspirational North Star to help teams make design and content decisions. Guiding principles enable collaboration and consistency so digital products achieve better outcomes and build trust.


Read this chapter in the manuscript.


Photo of Laine Hendricks

Laine Hendricks


Laine Hendricks is the Public Information Officer for the County of Marin. She has worked in local government for 6 years. In 2022, North Bay Business Journal named her one of 40 Under 40 notable leaders in the Bay Area. She has a master’s degree in Mass Communication from California State University, Fresno.

Photo of Rebecca Woodbury

Rebecca Woodbury

Maintainer Contributor

Rebecca is the founder of Department of Civic Things. She worked in local government for 12 years and was the City of San Rafael’s first director of Digital Service & Open Government. In 2017, Government Technology named her one of the Top 25 Doers, Dreamers and Drivers. She has a masters in Public Policy from Mills College in Oakland, California.