Set guiding principles

Guiding principles help organizations align their values to their digital goals. They serve as an aspirational North Star to help teams make design and content decisions. Guiding principles enable collaboration and consistency so digital products achieve better outcomes and build trust.


Read this chapter in the manuscript.


Photo of Laine Hendricks

Laine Hendricks


Laine Hendricks is the Public Information Officer for the County of Marin. She has worked in local government for 6 years. In 2022, North Bay Business Journal named her one of 40 Under 40 notable leaders in the Bay Area. She has a master’s degree in Mass Communication from California State University, Fresno.

Photo of Rebecca Woodbury

Rebecca Woodbury

Maintainer Contributor

Rebecca Woodbury worked in local government for over a decade and was the City of San Rafael’s first director of Digital Service & Open Government. She also served as the City’s public information officer. Rebecca developed the City’s digital strategic framework and led an organization-wide human-centered design training program. In 2017, Government Technology named her one of the Top 25 Doers, Dreamers and Drivers and in 2014 she received the Rising Star award at the Municipal Management Association of Northern California’s Women’s Leadership Summit. She has a BA in Public Policy and an MPP, both from Mills College in Oakland, California.


Follow all things Proudly Serving.