Preparation

Set guiding principles

Guiding principles help organizations align their values to their goals. They serve as an aspirational North Star to help teams make design and content decisions. Guiding principles enable collaboration and consistency so products and services achieve better outcomes and build trust.

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This chapter is now available in the book.

Author

Laine Hendricks

Contributor

Laine, Director of Communications for the County of Marin, has spent over a decade connecting residents with essential information and services. Named a 2022 “40 Under 40” leader by the North Bay Business Journal, she holds a master’s in Mass Communication & Journalism from California State University, Fresno.

Rebecca Woodbury

Maintainer Contributor

Rebecca is the founder of Department of Civic Things. She worked in local government for 12 years and was the City of San Rafael’s first director of Digital Service. A Government Technology Top 25 Doer, Dreamer, and Driver, she holds a master’s in Public Policy from Mills College.