Initiation Purpose Call to action Swear yourself in Contemplation Reframe public service Default to open Get digital Think exponential Innovate with intention Be participatory Preparation Set guiding principles Appoint an owner Build responsive teams Go official Buy better Implementation Show the work Say what matters Speak plainly Stay accessible Design for everyone Secure yourself Protect privacy Feed the machine Manage data rights Upskill always Hack with the people Clean the cruft Inspiration Spark community joy Remember why you do this